Is vals model useful for segmentation
Problem: Is this VALS model useful for segmentation? How? Comment.
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Problem: Prepare a report according to given format on Nike X Tiffany (Air force's 1)
1. What brands are co-branded in the product? 2. Which brand has more equity? Why?
If you were marketing a product to a particular target market and you only knew the demographic characteristics what product benefits
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In terms of an example of a company turning around its fortunes with some R&D or new product development, I want you to find some cites
Reply to this post and add sources. By my understanding through deliberate research, The American Marketing Association (AMA) has redefined
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