Is U-Haul a low cost leader or a differentiator (explain on later slide)? What is U-Haul’s core competency? (or competencies) Perform a RBV analysis of U-Haul (what are its key resources and are these VIRN ? What are U-Haul’s intellectual property, and is this a key performance factor? Conduct a quick SWOT analysis? Is there good fit? Does a SWOT makes sense here?