Solved: Is truth in marketing an oxymoron, Marketing Management

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Is truth in marketing an oxymoron

Problem:

Is truth in marketing an oxymoron? Read the label, "... lose weight without dieting or exercise..., blocks the absorption of fat or calories..., lose 6 pounds in two weeks..." Discuss these marketing claims based on your understanding of the Health & Safety protection laws like the Pure Food & Drug Act.

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Marketing Management: Is truth in marketing an oxymoron

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