Taking the above-mentioned scenario, think about a cookie that you can purchase at Costco in bulk-size. If you were to re-package the cookie for the Latin American consumer, would the size of the package be the only factor that you would consider re-vamping? Can you rely on your sales in the US when marketing for the Latin American consumer, or would it be wise to partner with a company that is already doing business in the Latin American country? Is this strategy risky or can this have a competitive advantage in an unknown market?