ERP effectiveness. When implementing a packaged Enterprise Resource Planning (ERP) system, many companies report that the module they first install is Financial Accounting. Among the measures used to gauge the effective- ness of their ERP system implementation is acceleration of the financial close process. Below is a sample of 8 companies that report their average time (in weeks) to financial close before and after the implementation of their ERP system.
a) Do these results indicate that viewer memory for ads may differ depending on program content? Test the hy- pothesis that there is no difference in ad memory between programs with sexual content and those with violent con- tent. State your conclusion.
b) Is there evidence that viewer memory for ads may differ between programs with sexual content and those with neu- tral content? Test an appropriate hypothesis and state your conclusion.