Marketing and Consumer Behavior
A new radio station in Boone, North Carolina, WKKY, plays a wide variety of music from 10 different genres. To assess customer preference and narrow their focus, the station obtained a random sample of listeners, who were asked to indicate their favorite type of music. The data are summarized in the following one-way frequency table.
Is there any evidence to suggest that one music genre is most preferred? Conduct the appropriate hypothesis test with a = 0.01. Find bounds on the p value associated with this test.