Problem: When Peloton failed to take action immediately and recall the treadmills in question, it showed that they valued profit more than customer safety. Their stock prices have gone down since the COVID pandemic to the extent that their lowest stock share price ever occurred just a couple weeks ago on May 11th at $6.86/share, down from their all-time high of $162.72 on Dec 24, 2020. They put all their eggs in one basket -- the COVID stay-at-home basket, and when people felt that Peloton didn't care about their safety, they had second thoughts about buying those very expensive pieces of equipment. Giddy with financial success, Peloton put profits over human lives. Is there any coming back from this?