Question: 1. Is there a limit to the number of strategies that could be examined in a QSPM? Why?
2. Go to Adidas' website and examine what you can find about the company's board of directors. Evaluate Adidas' board based on guidelines presented in the chapter.
3. Explain why the CEO of a firm should not also be chairperson of the board of directors.
4. In preparing a QSPM, what should be done if the TAS for each strategy are identical?
5. Develop a Grand Strategy Matrix for Unilever and include one rival firm.