As reference you can use the following book:
Chapman, N. and Chapman, J. (2009), Digital Multimedia, 3rd edition, John Wiley & Sons, ISBN10: 0470858907 ISBN13: 978-0470858905
Assignment is:
By considering the following questions, discuss their impact on your society.
Is the Web (and Web multimedia) is changing users collectively or individually in profound or superficial ways? Can we see new cultural values being shaped or sub-cultures being formed which may permanently affect our cultural values?