Summarize the key facts of the case.
1. Using the Internet, research "Bollywood," India's film production industry. What are the key characteristics of Bollywood?
2. Does Slumdog's success reflect the Americanization of India or the reverse? Explain. Is the success of Slumdog a fad or a fashion? Explain why?
3. Assume that you are an Indian Bollywood movie producer. You want to extend the appeal of your films to the US. How would you approach this project? Who would the formal and informal gatekeepers be and how would you appeal to them?
The book: Solomon, M., R. (2011). Consumer Behavior: Buying, Having, and Being. 9th edition. Prentice Hall.