Research Project
In 15 pages (MLA format) in length, compare the strategies of FedEx and UPS by answering the questions below.
- what is the company's strategy?
- is the strategy working?
- what are the company's distinctive competencies? weaknesses?
- how does the company measure up against its principal competitors?
- are there threats or opportunities that the company should be monitoring?
- what changes are occurring in the industry that will impact future operations? etc.).
- what recommendations would you make to management regarding its current strategy?