Problem: Principles of Management
Real purpose(s) behind sustainability
The opening case focuses on leadership in the oil industry, highlighting BP Oil in particular. The oil industry has a high ratio of making sustainability a strategic priority. The question is raised as to whether the leadership in the oil industry pushes sustainability for the right reasons. In your opinion, is the oil industry concerned for their future, thus their interest in sustainability? Or are they just green washing themselves as a sustainable corporation to prop up their reputations?