Q: Unrelated corporate diversification involves entering an unfamiliar industry.
Is the economies of scope analysis enough to make a decision on unrelated diversification? Is the five forces analysis also needed? If not, why not? If so, then how should the two analyses be used in combination?
BOOK: Strategic Management and Competitive Advantage Concepts and Cases - William Hesterly
(this question is important for the quizz, i want an applied answer so i can understand whats going on) answer them one by one