I need the answers for the 4 questions in the Crazy Airfares case. This case is at the end of Chapter 10 of the book Retailing 7th (ISBN:1439040818)
1. Is the current airline pricing an example of variable or ?exible pricing? Wh ydid you choose your answer?
2. Should the airlines do anything to passengers who ‘‘jump ship?’’
3. If a customer can go to a supermarket and purchase a combination bag of apples and oranges at a lower price than the oranges alone, throw away all the apples, and not be penalized, how can an airline explain this pricing policy?
4. What is the real issue here?