1. Summary of the case and identify the issues (1.5 pages)
Is SK-II ready to become a global brand?
Is it able to transfer the SK-II business model to other countries?
What target markets should SK-II be trasfered to?
How is the change in structure affect the global expansion ? in Europe? in China?
How should P&G implement SK-II to new markets while undergoing an organizational change?
Should SK-II focus on the innovation stragegy?
What should the target demographic be within each new market?
How do you ensure P&G doesn't suffer from market cannabilization in the various regions?
How does cultural diversity affect the success or failure of the SK-II brand?
Above is the problems I found, plz included in the summary
2. 4Ps & business model (product, price, place, promotion) of SK-II (1.5 page)
https://www.dropbox.com/s/a1d64lk5j25aha2/Case.rar?dl=0