Is revenue under owners equity or assets


Problem: A company sells a product to a customer on account Which parts) of the accounting equation does this particular transaction change?

Both assets and liabilities

Liabilities only

Assets only

Both assets and owners' equity

I know the answer is Both assets and owners' equity, but I'm confused.

Is revenue under owners' equity or assets? if not, why do both of them go up? is it A/R or cash?

Also wouldn't assets go down due to inventory going down?

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Accounting Basics: Is revenue under owners equity or assets
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