Is possible to specify primary, secondary, tertiary audience, Other Subject

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Is possible to specify primary, secondary, tertiary audience

Assignment task: TOVOLO Company (Utensils Company)

1. Identify the company you represent

2. Determine if this a B2B or a B2C situation

3. Describe your target audience.

4. Draw from needs, influences, buying motives to provide characteristics.

5. Is it possible to specify a primary, secondary and tertiary audience? Explain your rationale

6. What research methodologies would you use to analyze your audience? Explain your rationale

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