Solved: Is pepsi cola a substitute for coca cola, Marketing Management

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Is pepsi cola a substitute for coca cola

Discussion Board Question

According to Porter's discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? Why, or why not? If you worked for another soft drink company, what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why?

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