Is oxo abandoning its old promotional methods, Marketing Management

Is oxo abandoning its old promotional methods

Assignment:

Q1. How would you describe OXO’s overall advertising strategy?

Q2. Why has OXO chosen to change its promotional strategy at this time?

Q3. Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Is oxo abandoning its old promotional methods

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