Assignment task:
Read Applications. Online, Mobile, and Social Media Marketing: #MeToo (page 93) in your textbook and answer the following questions:
1. Many businesses have now crafted responses to the #MeToo movement. Research the issue and discuss how companies are communicating their positions to customers. What online or social media platforms are they using?
2. Is the #MeToo movement a marketing issue? How are customers likely to react to allegations of workplace harassment? How should companies deal with the issue, whether reactively or proactively?