Q1. Is Facebook's mission statement "to give people the power to share and make the world more open and connected," a product or market-oriented statement? Explain.
Q2. How is Facebook's strategy driven by its mission?
Q3. Is it wise for Facebook to give away it technologies for free? Why or why not?
Q4. As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?
1. This ad is part of a series of ads LinkedIn developed because it recognized it had a problem with "an constraining image best described as "the place where white collars meet...The aim of LinkedIn's "In It Together" campaign was to recast the professional social network's brand image by sending a message of diversity across TV, outdoor, radio, online video, digital display, podcast, search engine, and other media channels" . Analyze the "In It Together" ad based on the process of creating an advertising message as outlined in the text. 2. How might LinkedIn measure the effectiveness of the "In It Together" campaign? 3. Will the "In It Together" campaign be effective? Support your answer.