1. How would you respond to a marketer who says, "Focusing on products is myopic and stupid? The only way to ensure business success is to determine what customers want and give it to them.”
2. Is it rational for a person to not increase a savings rate over time that was initially set too low? Why do people succumb to this irrational behavior?
3. Identify and summarize an example of U.S. Constitutional law that could affect a company's business operations.