Is it practical to assume that people age 55 and older, Marketing Management

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Is it practical to assume that people age 55 and older

Question: 1. Is it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind when we tailor marketing messages to this age group?

2. Locate current examples of marketing stimuli that depend on an ethnic or religious stereotype to communicate a message. How effective are these appeals?

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