Discussion Question 1:
A) Do you think it is possible to keep customers that want a company to honor their request over the company's policies? Is it possible to instill loyalty to a brand? Why or why not?
B) Are customers that try to take advantage of store policies for returns etc.; actually worth keeping loyal in the long run? Why or why not?
Discussion Question 2:
A) Explain the difference between Gen X, Baby Boomers, Silent Generation and Gen Y (Millenials). Each generation believes that their generation is better than the next generation. Why is this true and untrue? Explain.