Question: 1. Is it possible for a retail store such as Apple to use variances in analyzing its operating performance? Explain.
2. Comp Wiz sells computers. During May 2011, it sold 500 computers at a $900 average price each. The May 2011 fixed budget included sales of 550 computers at an average price of $850 each.
(1) Compute the sales price variance and the sales volume variance for May 2011.
(2) Interpret the findings.
3. What is the initial step in preparing a flexible budget?
4. What is the contribution margin?