Review the case: Cultural Norms, Fair & Lovely and Advertising and response to the following:
This case study analysis looks at the ethical views of advertising a cosmetic product in countries where the lighter your skin tone, the more "affluent" you are considered to be. The solution addresses the three specific questions below. It is over 450 words in length and the actual textbook case illustrated.
Problem 1) Is it ethical to sell a product that is, at best, only mildly effective?
Problem 2) Is it ethical to exploit cultural norms and values to promote a product?
Problem 3) Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?