Is it better to enter a smaller segmented market
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Is it better to enter a smaller segmented market with a high penetration of potential users or a much larger market where you would get a much smaller percentage of users for your product?
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What were the specific business drivers necessitating John Lewis' shift towards investment in IMC, AND what are the fundamental elements of the IMC Strategy.
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Is it better to enter a smaller segmented market with a high penetration of potential users or a much larger market where you would get much smaller percentage?
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What are two specific factors, from the list below, that would be most important to consider when expanding into Ecuador and why?
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