Is it better qualifying dimension or determining dimensions
Problem: When segmenting dimensions, is it better to us qualifying dimension or determining dimensions? Why?
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Allibabas existing B2C marketing activities and evaluate their potential influence on customer behaviours.
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Identify three examples of ethical violations related to the marketing of a product or service. Explain how the ethical issue could have been avoided.
MacDonald's has great strategies in dealing with foreign countries. Discuss and shed lights on this story illustrating the challenges that faces them.
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What are your thoughts on filter bubbles? Have you ever encountered a Filter Bubble? Do you think companies like Facebook and Google have civic responsibility
Problem: Give examples of companies that adopt the Game On, Budgeteers, and Thrivers consumer trends
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