Problem:
Why is the world economy becoming more integrated? What are the implications of this global integration for managers in international corporations? What is a global product or service that has been successfully introduced in a foreign market. Explain the entry strategy the company used to make the product or service successful in this foreign market. Identify two challenges associated with managing a diverse work-force. How are those challenges managed? What mistakes did Ford made with its PAG strategy? Why is Toyota's localization strategy so effective? What makes Toyota unique? What is unique about KFC's localization strategy? What is key element to this strategy? Is McDonalds at risk in international markets if it continues to dilute its brand equity and American image? If Wal-Mart can fail in Germany, then what type of market entry strategies should multinational companies consider before blindly entering an international market?
What are some of the pitfalls for a company if they enter a new international market as if it were an extension of their ongoing business? Is globalism a positive or negative force?