Is esport viable industry to target using marketing strategy, Microeconomics

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Is esport viable industry to target using marketing strategy

Problem

After reading the following article(s) or watching the following video(s), use this forum to contribute to the discussion.

a) It's Game on for e-Sports
b) From Casual Gaming to Making Millions: Inside the Fast-growing esports Industry
c) Craig Levine on the Rise of esports
d) The Rise of EsportsLinks to an external site.

Writing Prompt/Question: What is esports? Is this a viable industry to target using marketing strategies and why?

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Microeconomics: Is esport viable industry to target using marketing strategy

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