Is direct marketing effective
Question: Is direct marketing effective? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a new product? Why?
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You are preparing some apparatus for a visit to a newly discovered planet Caasi having oceans of glycerin and a surface acceleration due to gravity
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Is direct marketing effective? Why or why not? What about interactive marketing?
This case analysis is designed to encourage you to conduct an analysis of an international marketing environment.
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