Question 1. Assume that you are a risk adverse manager in an industry experiencing rapid technological innovations. Which of the generic strategies would you be inclined to favor to mitigate risk? Why?
Question 2. It is said that competitive forces shape strategy. If this were true, how would you addess these forces in the selection of alternative strategies for Southwest Airlines?
Question 3. Which comes first, the development of the long-term objectives, or the evaluation of organizational strengths and weaknesses?
Question 4. How does Southwest organization select generic and grand strategies?