AT&T Teleholdings Case Study: Making Benchmarking A Part of the Process Improvement Toolkit
1. Is AT&T Teleholding's Benchmarking Code of Conduct a good idea? What types of ethical abuses could potentially occur in benchmarking if a firm did not follow a strict code of conduct?
2. This case describes benchmarking as an important part of the company's "tools" of quality. What other tools of quality does benchmarking complement?
3. If you have done any benchmarking in your organization, please share your experience with the process and its effect on the organization performance (please do not divulge any proprietary information).