Assignment task:
Amazon Gets Ready To Go To Court Over Its Biometric Data Collection.
NPD, the market research firm, has been buying user data for years using consumer-reported purchasing. In addition to using consumer self-reported data, it also uses checkout tracking from retailers and distributors
Google Opinion Rewards is a program that allows users to earn rewards by participating in surveys about consumer products, entertainment, and current events.
Nielsen has been collecting consumer information since 1923 (ever heard of the Nielsen ratings?). The company has paid consumers for ongoing data collection
Q1. Is Amazon's Shopper Panel any different than NPD Group, Google Opinion Rewards, or Nielsen?
Q2. Is there an ethical issue with Amazon collecting data from its competitors (like Walmart) through customer receipts? Is this anti-competitive business practice?
Q3. Do other retailers, like Walmart, want Amazon to have their data about what customers are buying in their stores?
Q4. What are your thoughts on Amazon's lawsuit over biometric data collection? Is this unethical?