Investigate the desirability of beginning marketing campaign


The telephone company wants to investigate the desirability of beginning a marketing campaign that would offer customers the right to purchase an additional telephone line at a substantially reduced installation cost. The campaign will be initiated if there is evidence that more than 20% of the customers would consider purchasing an additional telephone line if it were made available at a substantially reduced installation cost. A random sample of 400 households is selected. The results indicate that 96 of the households would purchase the additional telephone line at a reduced installation cost

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Basic Statistics: Investigate the desirability of beginning marketing campaign
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