Assignment task: Complete the following in your workplace:
1. Investigate and explain marketing communications concepts. Complete the following tasks and provide workplace evidence to show that you have done the following:
a. Submit a copy of the relevant sections of the applicable legislative requirements and self-regulatory requirements related to marketing communications. Highlight the sections that apply specifically to your organisation/ marketing communications project as described below
b. Submit your preparation for a marketing communications project agreed with your supervisor.
This includes: print outs of research conducted into: current issues and the appropriate mode of marketing communication; low focus thinking methods; high focus thinking methods; lateral thinking
c. Submit your completed marketing communications documentation.
Your marketing communications document must meet the following criteria:
- Demonstrate low focus thinking methods
- Demonstrate high focus thinking methods
- Contain evidence of lateral thinking
- Contain appropriate creative elements
d. Submit your accompanying report on how you went about creating the marketing documentation.
Your report must contain the following:
- Define the scope of what is to be communicated - this is the What, How, Where, When and Who of the project
- Evaluate in writing the product and marketing information and their effectiveness and impact in communicating to the consumer
- Explain how you have taken a conventional idea and turned it on its head
- Explain which creative element(s) you have selected and why conduct the above on martin engineering n2 remote monitoring for conveyor belt cleaners