Question: You are the owner of a new company that is deciding to invest in the development and launch of a household product. You have learned that there are two other companies preparing to enter the same market that have products close to one of your models. Company 1, Acme, will market a basic version of the same household item. Company 2, Luxur, will market the item with several extra features. Some end users will not need all Luxur's extra features. There is also a possibility that both Acme and Luxur will have their products in the marketplace when you launch yours.