a) Assess the importance of a quality cash flow projection. Find out whether the cash flow projection is of more value to the franchisee or the franchisor. Support your answer with evidence or illustrations.
b) Review the projected cash flow for the franchise you chosen (use the latest year). Describe the net cash flow figure and make a prediction on what it could be in the next reported year (profit or loss) based on what is happening in the economy and the other external environment. Be sure to comprise a discussion regarding what factors you considered to make your projection.