Question 1:
Define the term advertising in your own words. Write a detailed note on the fundamental concept of advertising.
Question 2:
Some people state advertising informs, some others say that it creates images. What do you think advertising does? Describe in detail.
Question 3:
Describe in detail the functions of advertising.
Question 4:
Describe about advertising in detail providing at least three definitions.
Question 5:
Write a detailed note on the advertising strategies citing appropriate illustrations.
Question 6:
Write a detailed note on the advertising appeals citing appropriate examples.
Question 7:
Describe in detail the emotional and rational appeals.
Question 8:
Write a detail note on how advertising appeals are selected.