Problem:
Have you ever wondered about the introduction of the iPad by Apple? Perhaps some of you had an opportunity to see the introduction - just about 20 months ago. Here's the video of that event.
https://www.youtube.com/watch?v=OBhYxj2SvRI&feature=related
Think about the PESTEL model - which of the 6 macro-environmental external forces were impacting Apple? Were they threats or opportunities - if so, to what extent? Explain your thinking.
Which of the industry forces (using Porter's 5 Forces model) were evident at the time of this introduction? How do you think Apple regarded these forces - as threats or opportunities, and to what extent?
How could you use the VRINE model to explain the introduction of the Apple iPad? Which parts of the model applied - and to what?