Course Description
This course explores key marketing concepts that the healthcare leader needs to understand to plan and implement an effective marketing strategy. The concepts explored include the marketing process, needs assessment, developing marketing campaigns, and evaluating efficacy or marketing efforts. Course Outcomes x
Explain common marketing issues present within healthcare organizations
Correlate the relationship between the needs assessment and marketing processes
Interpret market data applicable to the campaign process
Propose strategies to maximize the effectiveness of healthcare marketing campaigns.
Attachment:- Course syllabus.rar