Case Study:
The art of storytelling is an age old communications tool that has powerful implications on culture and society. Within organizations, storytelling can help to enhance the organizational culture, inspire employees, and persuade leaders to make decisions. Stories offer your listeners a shared experience, and if effectively disseminated, they have the potential to set the imagination on fire.
Storytelling is a catalyst in the connection of practice to theory on the academic side of your internship. In your Final Project, storytelling will be used throughout your entire business case. However, the opening story, known as a business case vignette, sets the stage for the entire business case.
In this Assignment, you will begin to develop your Final Project by writing the first draft of your business case vignette. To successfully complete this Assignment, execute the following requirements:
- Read Unit 2 in the Internship Handbook to familiarize yourself with the intricacies of writing a business case vignette about your internship organization.
- Write a 1,200 word business case vignette using the storytelling techniques you learned (not including a title and reference page) in the Unit 2 section of the Internship Handbook .
- Use a minimum of three peer-reviewed references to connect practice to theory
- Write in third person, and remember, the business case vignette is a story about the organization it is not about you! You are the narrator of this story.
- Apply proper APA style referencing structure.