Internet marketing case study


A small accounting firm has decided to create a website. Its main purpose is to provide information about the business and to highlight the services offered. In addition, the firm will publish a monthly newsletter. The newsletter will be posted online and will be e-mailed to subscribers free of charge.

The accounting firm needs to create a privacy policy page and has asked for your assistance.

a. Search the web and provide working URLs for three different websites with privacy policies that might apply to the firm's future website.

b. Write a rough draft of a privacy policy for the accounting firm based on your findings.

Additional Requirement

This assignment is an internet marketing caselet. A small accounting firm wants to start a website and send news letters to its subscribers on a regular basis. The questions given are to search for similar websites and give a list of working links of companies with similar profiles and a rough draft about how the privacy policy has to be maintained are discussed in the solution.

Word limit 500

 

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Marketing Management: Internet marketing case study
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