Can you assist me getting started on this assignment?
Problem: Identify a company that uses the Internet for marketing, sales, and promotions. Answer the following questions for the company of your choice:
1) What is the name of the company?
2) What is the URL of the company home page?
3) History:
- Who founded it and when?
- Initial products/services and markets?
- Private or public?
- E-company or brick and mortar?
4) Financials:
- Most recent year's revenues?
- Most recent year's profits?
5) What are its main products and services?
6) What is its target market and who are its customers?
7) Who are its main competitors?
8) How is the company using the Internet for marketing, sales, and promotions?
You are a Web business consultant and have been retained by Bob Drudge, the owner of refdesk.com. Bob needs to improve his Web presence by attracting more visitors, improving layout, making the site interesting enough that visitors stay and explore, and creating an impression consistent with the organization's desired image. Submit your recommendations in a report.