Problem:
Begin marketing a new product to Japan for a company that wants to offer its top-selling product abroad. Acting as the marketing manager for the company, analyze the various international marketing research methodologies and resources available. State the objectives of research and select the appropriate international market research methodologies that I can use to create a marketing campaign. Justify my selections.
Please help me begin structuring my assignment and finding resources to document the various international research methods applicable in Japan.
Please cite sources.