Problem:
Write an international mini-plan for a company that interests you (or a product/service that you want to sell yourself). Address the following in your mini-plan:
Location of value-added functions:
The choice of where to locate each of the functions that comprise the entire value-added chain, from research to production to after-sales servicing Location of sales target.
The allocation of sales among countries and the level of activity in each, particularly in terms of market share Level of involvement.
The choice of operating through wholly owned facilities, partially owned facilities, or contract arrangements and whether the choice varies among countries Product/services strategy.
The extent to which a worldwide business offers the same or different products in different countries Marketing.
The extent to which a company uses the same brand names, advertising, and other marketing elements in different countries Competitive moves.
The extent to which a company makes competitive moves in individual countries as part of a global competitive strategy Factor movements and start-up strategy.
Whether production factors are acquired locally or brought in by the company and whether the operation begins through an acquisition or start-up.