Assignment Description
In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week: Add the marketing plan section, which should include the following:
- Identify promotional strategy and advertising message that you recommend to differentiate your particular brand.
- Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
- Develop the pricing strategy.
Develop your client's international marketing plan. It's time to polish the international marketing plan from Weeks 1-3. The plan will include the following sections:
- Executive Summary: This summarizes major points of the plan.
- Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.
- Cultural Analysis: Briefly describe how the product fits your selected country's culture.
o Include the following information about expansion into your particular country:
- Geographic Research
- Target Market Population and Demographics
- Economic Research
- Legal Research
- Political Research
- Government Considerations
- Language Considerations
- Competitive Analysis: Include information about the brand's competition.
o The 4 Ps of marketing
o Industry information
- Marketing Plan
o Marketing Objective
o Global Positioning Strategy
o Product Differentiation
o Advertising and Promotional Strategy
o Distribution Strategy
o Pricing Strategy
- References and Appendices
Assignment Objectives
- Apply other course work and knowledge.
- Develop a multinational marketing plan.
- Discuss and evaluate opportunities present in international markets.
- Examine trends and events that impact international markets.
Attachment:- mkt.rar