Question 1: Describe five different marketing philosophies under which business enterprises conduct their marketing activity.
Question 2: What do you mean by term international market segmentation? What are the different basses on which an international market is segmented?
Question 3:
a) Describe the factors effecting pricing decisions in international markets.
b) Describe the functions and significance of packaging.
Question 4: Differentiate between:
a) Domestic and International Marketing Communications.
b) Advertisement and Publicity.
Question 5: Write short notes on the given terms:
a) Barrier to International Marketing of Services.
b) International Marketing Research Process.
c) Benefits and Limitations of Secondary data.
d) Report Writing.