International marketing and management


Question 1:

a) What are the sources and techniques of collecting marketing information for exploring the International Market?

b) Describe the nature, advantages and challenges of International Marketing.

Question 2:

a) Explain in detail International Product and Pricing decisions.

b) Illustrate the different channels of International Distribution and criteria for channel selection.

Question 3:

a) Describe in detail the Export Information System.

b) Describe in detail the International Tendering Procedure and Export Information System.

Question 4: What do you mean by Maritime Fraud? State the different factors which lead to the commitment of maritime frauds.

Question 5: Describe the main clauses of Voyage Charter Party and Time Charter Party.

Question 6: Write brief notes on any five:

a) Subcontracting.
b) Transfer Price.
c) Cultural Diversity.
d) Joint Venture.
e) International Air Transport.
f) Licensing.

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Marketing Management: International marketing and management
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