Intensive-selective-exclusive market exposure
Explain the differences between intensive, selective and exclusive market exposure and how they affect the three basic types of promotions. You can support your conclusions with examples.
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Tonto Inc. has used a calendar year as its taxable year since its incorporation in 1990. Tonto has an excellent business reason for changing to a fiscal year ending May 31. Which of the following statements is true?
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If metrics aren't the answer, what do you recommend to determine HR's effectiveness in private-sector business?
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